CLIENT DEVELOPMENT BLUEPRINT
Build a profitable, sustainable law practice – without the overwhelm.
Discover the 5-step framework for creating a strategic, values-based business development plan for growing your law practice in a way that fits you. Inside of this step-by-step blueprint, you’ll:
✓ Clarify your vision and focus on the right opportunities.
✓ Narrow your marketing strategies by playing to your strengths.
✓ Ask for business with confidence – without feeling awkward or pushy.
Strategic. Sustainable. Actually doable.

with Lawyer Success Coach
Heather Moulder
You Love Practicing Law, But… Business Development? That’s Another Story.
You know you need to grow your book of business, but:
What should you focus on?
How do you fit it into your already packed schedule?
How do you stand out from your peers?
You may not have all the answers yet, but you’re tired of watching others pass you up. That’s where the Client Development Blueprint comes in.
What You’ll Get Inside the Client Development Blueprint:

A Clear Roadmap (Not Just More Ideas)
Turn client development from an overwhelming, scattered list of to-do’s into a simple, strategic plan that works for you.
Focused, Consistent Action – Without the Overwhelm
Follow a clear, strengths-based plan that makes it easy to stay consistent (even when you’re busy).
Confidence In Every Step You Take
Know exactly what to do, when, and how to play to your strengths – so marketing, networking, and selling feel natural and effective.
Success In Private Practice Requires More Than Great Lawyering
To build a profitable, sustainable law practice, you must become proficient in legal marketing, networking, and (yes) selling. The key to doing that without wasting time or adding unnecessary stress?
Strengths-based business development.
That’s what makes client development more natural, more enjoyable, and more effective – so you attract the right clients without feeling salesy. I know because that’s how I built my $2.5MM+ practice (and how my clients do it, too).
Hey there, I’m Heather Moulder
Recovering lawyer turned Lawyer Leadership & Business Coach
Host of the Life & Law Podcast
January 2009…
I stared at my dismal collection numbers from the prior year and wondered if I’d even match them in the next. The small book of business that had helped me make partner the year before? Wiped out by the 2008 financial crisis.
Rebuilding from scratch (during a recession!) felt overwhelming. But I didn’t want to be a service partner with no control over my future.
So, I created a strengths-based business development plan. One that allowed me to be consistent, strategic, and authentic in my approach.
Fast-forward a few years, and it worked. I grew my law practice from zero to over $1MM in less than two years – and then to $2.5MM+.
I knew I could help other lawyers do the same.

Heather’s business development approach delivers.
When I came to Heather, I wanted to figure out the most effective client development strategies that play to my strengths. Boastful self-promotion and heavy-handed sales tactics are not my style.
Heather helped me create a customized business development plan that fits my personality and plays to my strengths. Thanks to Heather, I grew my client base and increased originations by close to 30% from the prior year (and continue to grow from there).
The business development intimidation factor that had been holding me back has been eliminated. Business development is no longer an ambiguous concept or theory, but consists of real-world strategies that I can implement immediately.
For any attorney who wants to increase business while also feeling more confident about running that business, Heather will get you to that goal.
Heather will reenergize you professionally. Working with her enabled me to let go of the (mostly self-imposed) pressure I felt while increasing my business by over $100,000.
Heather will help you get to the next level without losing yourself in the process. The results of working with Heather – individually and within her mastermind – speak for themselves… a more than 20x return on investment.
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