Lawyer Business Development Mastermind
Elevate
Because you’re ready to build a 7-figure law practice around the life you actually want to live.
led by Lawyer Business Coach
Heather Moulder, J.D.
Worked with attorneys at:
You create excellent results for your clients but…
✓ Struggle to find the time to build your book of business.
✓ Feel stuck inside of a feast-or-famine recurring cycle (destined to forever stress over monthly collections).
✓ Feel overwhelmed by all the things you could do to grow your business (how do you decide which strategies are best for you?).
✓ Wonder what you’re missing when comparing yourself to colleagues with large books (who aren’t even the best technical attorneys).
✓ Sometimes doubt whether you’re cut out for the business-of-law (law school didn’t exactly cover how to market yourself, build a team or manage a growing business).
“
“This experience, for the first time in my career, has shifted my mentality to treat my law practice as a business.”
The group is one of the best things about the mastermind. Having a group of peers to connect with, receive support from and act as a sounding board gave me structured accountability. Heather and my fellow Mastermind members were like gym buddies for my business. And Heather is amazing at identifying core issues and offering specific, concrete advice for solving those issues.
I came into the mastermind feeling stuck in my business, needing help to take my firm to a higher level in terms of client quality, revenue growth and building a team. Thanks to the mastermind, I expanded my referral network, built a bench of attorneys to support overflow work and am more confident as a business owner and marketer. I now actively market on LinkedIn and took the plunge to hire support staff for my growing practice.
Lauren Handel
Owner & Principal Attorney, Handel Food Law LLC
You know it takes more than great lawyering skills to grow and maintain a successful law practice.
But there are only so many hours in the day (and too many hats for you to wear).
Yes, you want a big book of business. Yes, you want to make more money. Yes, you want to make a bigger impact. Yet you’re not keen to sacrifice every waking hour to do it. And although everyone thinks you have it all together, you often feel like a chicken running around with its head cut off.
What if you could reimagine business development?
How much time and energy would you save – and how much money and impact would you make – if you had a simple, repeatable plan of action that is proven to produce real results?
What would happen if you could feel confident in your marketing activities (even enjoy it)?
How would it feel to make “the ask” in a natural, service-based way (never salesy or awkard) that gets results?
What I was able to accomplish through the mastermind far exceeded my expectations, increasing my book by more than $200,000 while pivoting toward a new direction.
Coming into the mastermind, I wanted an “outsider” perspective and hoped to find better focus and accountability with respect to my professional development. Heather and my group encouraged me to explore a radical direction change and supported me to follow through. I was surprised by how much candor and honest reflection was involved in the group. This level of trust developed quickly among the group and proved to be a critical element of my success.
Introducing
Elevate
A limited availability mastermind experience tailored to you and your law practice.
Expert Guidance | Customized Solutions | Peer Support | Proven Results
As a high-achiever, you’ve been following the work hard, push more playbook.
Which seems to work until it doesn’t.
Worse, it starts working against you because:
- Doubling your workload won’t double your results.
- What got you here won’t get you to the next level.
- Working hard on the wrong things won’t do much (other than burn you out).
- Emulating tactics that don’t fit your strengths won’t bring the same results.
- Doing it all by yourself is a big part of what’s making you feel so isolated.
And research shows that creativity & strategic thinking take a hit once you exceed 55 working hours in one week.
NOTE: that’s hours worked, not billed.
It’s time to follow an updated playbook for success.
One that will help you to create the practice and life you want – without sacrificing you in the process.
A strategic Approach
You do not have to implement every client development strategy (or serve every potential client) out there. Build a values-based practice while utilizing strengths-based strategies.
Intentional Action
Taking intentional action tailored to align to your needs, your goals and your personality is what creates real (& measurable) results (showing you when/where to course correct).
Guidance + Support
You need this for accountability, guidance and motivation to do it your way. Plus, it’s your fast-forward button for achieving the results you want more quickly.
The most important piece of the formula above? Support.
Which is something most attorneys say they don’t have nearly enough of (and a big part of why so many lawyers feel isolated, stressed out and like an impostor). But you don’t want just any support. You want:
✓ Personalized guidance from an expert who can help you uncover your best business development strategies and craft an authentic sales strategy (that feels genuine to you and works).
✓ Brainstorming opportunities with trusted peers who are on a similar journey and always have your back.
✓ Structured accountability that helps keep you on track and motivated to take action – even when things feel hard (because truth: they sometimes will be).
Your Next Step?
Support Yourself To Grow The Law Practice You Want
ELEVATE Business Development Mastermind is designed to give you all the support you need to create the foundational skills and habits for building your 7-figure (and beyond) law practice – without the stress, overwhelm or overthinking. Here’s what you get inside of ELEVATE:
Step-by-step guidance from an expert tailored to your goals, needs, personality and strengths so you can build a values-based practice you actually enjoy.
A strengths-based business development plan that makes business development more enjoyable and maximizes your ROI.
Brainstorming with peers you trust so that you can sharpen your ideas and quickly overcome struggles (without ever feeling judged).
The business-of-law foundational knowledge you need to build a profitable and sustainable business for the long-term.
Structured accountability that motivates you to stay focused and on-track (and not get distracted when things don’t go as planned).
Unyielding Support. Thoughtful Guidance. Structured Accountability. Creative Brainstorming. Strategic Action-Taking.
ELEVATE is the business mastermind group for lawyers who want to get your practice to the next level (without losing you in the process).
The Lawyer Business Mastermind
Details
Business Development Assessment
According to clients, this assessment is key to uncovering the exact right strategies for:
▶ Simplifying your business growth plan.
▶ Leveraging your strengths.
▶ Staying consistent.
90-Minute Individual Strategy Session
Kick everything off with a deep-dive, personal strategy session with me designed to:
▶ Clarify your long-term vision for your practice.
▶ Set your mastermind goals.
▶ Create a strategic growth plan.
Business Mastermind Group Support
Group meetings (2x/month for 6 months) are your lifeline for:
▶ Strategic support & focused accountability.
▶ Creative brainstorming.
▶ Not getting stuck in self-doubt.
Monthly Structured Guidance
Get monthly private podcast recordings customized to the group’s needs. Past topics include:
▶ Social media tips + rules.
▶ Building time-saving systems.
▶ Mindset for taking imperfect action.
BONUS VIP Access And Support
Breakthroughs & questions don’t come according to a set schedule, which is why you will also get:
▶ Access to proprietary business planning resources.
▶ VIP email access to Heather.
▶ Three 1:1 coaching sessions with Heather.
Investment: 4,500
What happens when you ELEVATE your strategy & law practice:
Simplify your strategies to make client development more enjoyable (and you more consistent).
Implement time-saving systems/processes to give yourself back time for things you truly want to be doing.
Learn how – and when – to ask for business in an authentic way so that you can feel confident selling (and see real results).
Stop the scattered approach and instead measure your results (so you can know your ROI and what to tweak, when).
Get support from like-minded attorneys you trust and learn from an expert who has been in your shoes.
Understand how – and feel confident about your ability to – run your law practice like the business it is.
“
“Heather will push you but in a way that doesn’t feel like a drill sergeant. Instead, she motivates you to take small, actionable steps immediately and build from there.”
I joined the mastermind to lay the foundation for business development in my first year as a partner. Before joining, I was hesitant to talk about what I do as a litigator on LinkedIn, having built a brand around lawyer wellbeing. Heather helped me come up with litigation stories I could share, which built momentum to come up with my own ideas.
The Mastermind also helped me get over my hesitation about reaching out to people. I’ve had so many 1:1 meetings and follow up conversations thanks to the nudge from Heather and my mastermind group. I’m collaborating with transactional attorneys in my office, taking on a negotiation/consulting role for firm transactional clients (which I plan to take nationwide).
Words are insufficient to describe the benefit I got out of these regular small group meetings with similarly situated lawyers. The Mastermind exceeded my expectations on all fronts – it has truly been one of the most impactful experiences of my career to date.
Emily Logan Stedman
Partner, Husch Blackwell LLP
After growing my law practice from zero to over $1MM in less than two years (and thereafter into a multi-million dollar practice), I knew I could help other lawyers.
Hey there, I’m Heather Moulder.
ATTORNEY. CANCER SURVIVOR. HOST OF THE LIFE & LAW PODCAST.
Here’s what I know about you…
You’ve been pretty successful (at least, on paper).
Yet your practice isn’t where you want it to be. You want more control (and would like to make more money for all the effort you’re putting in). If only you knew how to make it all happen building the practice you want.
You’re driven and willing to work.
But you often feel like you’re spinning your wheels without a clear game plan. Is it too much to want your own book of business, a supportive team to backstop you and the recognition you deserve? [Short answer: no].
You’re an ah-mazing technical lawyer.
But there’s more to practicing law than just advising your clients on legal matters. It’s time to embrace the fact that…
You’re not just an attorney, you are a business owner.
January 2009… Staring at my dismal collection numbers for the prior year, I worried I couldn’t even meet those in the new one.
The small book of business that had helped me get promoted to partnership the prior year was gone, thanks to the financial crisis. As a semi-introvert who doesn’t love to put herself out there, the thought of rebuilding from scratch (during a recession) felt terrifying.
But I knew being a service partner with no control over my law practice wasn’t going to cut it. I needed to build my own book of business. And so, I used my values as my guide and created the business I wanted (while playing to my strengths and personality in my business development strategies).
This customizable framework created real results, and continues to do the same for my clients (without the burnout).
Ready to grow the practice you want by marketing and selling in a way that feels genuine to who you are?
So that you can actually enjoy business development (even feel confident about making “the ask”) and start to see real results?
Customized Strategies | Unparalelled Support | Real Results
The Mastermind is the most beneficial thing I have done for my practice to date.
As a young shareholder, the idea of business development and growing my practice on my own was overwhelming. Before joining the Mastermind, I didn’t even have the confidence to make the ask (for a meeting or introduction) or send an email to a prospective client.
Heather doesn’t just provide a formulaic or generic “plan”, like many business development coaches, but instead takes the time to learn how you think, your strengths and weaknesses, and what you most need help with so as to tailor her advice to fit you and your needs. Then she dives deep to help you figure out what you’re feeling and how to channel that into positive action while also assisting with practical things (like how to respond to a request and working to put together a networking strategy for a specific event).
Thanks to the Mastermind, not only do I regularly reach out to prospective clients but I have learned how to make my networking communications more effective. This experience has given me more confidence than I ever would have thought possible.
Heather is incredible at creating a safe space for being heard without judgment.
I’ve worked with lots of coaches and consultants and can say that Heather is one of the best – especially for lawyers. She gets how we think and has experienced the ups and downs of being a lawyer. She also goes above and beyond for her clients. She doesn’t just facilitate but is an active contributor.
Through ELEVATE, I learned that it’s okay to be messy in order to keep moving forward. It’s so easy to be resistant to taking action due to uncertainty but the mastermind taught me that clarity comes from taking imperfect action.
Heather knows how to perfectly match the group to one another’s strengths and personalities.
I’ve been blown away by Heather’s insight into her clients’ personalities and what they need, when. Heather and the group have challenged me to do more but without overwhelm. I came to the Mastermind wanting to get a handle on the business of law, and have learned how to be a good business owner in a way that’s compassionate.
The #1 thing I’ve gotten out of the Mastermind is the knowledge – and confidence – to effectively communicate the value I bring to clients without feeling disingenuous or salesy. No more downplaying my successes. Instead, I own them and feel good about them.
Thanks to the mastermind, now have confidence in my ability to run a business.
I came into the mastermind struggling with how to grow my client base, manage clients and stay on top of the finance side of things all at once.
Presenting my ideas to the group – and the feedback I received – helped sharpen my ideas and bolstered my confidence. They reflected my strengths back to me, giving me insight into how my clients see me and how to be a more valuable asset to them. This experience helped me to exceed my revenue goal for the year.
Heather and my mastermind group were the perfect combination life raft to calm my mind and think stategically through the COVID shutdown.
The group especially helped give me perspective. I’ve always believed I needed to figure everything out on my own, but know now that’s not true.
The Mastermind sessions added the important dimension of both giving and receiving advice from other lawyers. That was truly valuable!
I increased my book of business by $100,000 and am now maximizing my effectiveness as a leader.
I used to feel overwhelmed by my workload and the pressure to build more business. Heather helped me simplify things and let go of the (mostly self-imposed) pressure I felt.
This experience gave me space to think out loud without fear of judgment while also challenging me to rethink and then refocus on what’s important.
Heather takes a highly individualized approach to business development that delivers.
Boastful self-promotion and heavy-handed sales tactics are not my style. I came to Heather, who was highly recommended by a colleague, seeking to identify my most effective, strengths-based client development strategies and increase my origination numbers.
Working with Heather, I increased my business by close to 30% in one year (and have continued to grow from there). My only regret is not working with Heather sooner.
I’m finally in control of my practice, doing more of what I love to do (which doesn’t even feel like work)!
Heather’s cut-to-the-chase, no nonsense approach plus the support of my mastermind group helped me quickly get to the root of why I was struggling (not just address symptoms) and act on my outside-of-the-box ideas.
The business development intimidation factor that had been holding me back has been eliminated.
Business development is no longer an ambiguous concept or theory, but consists of real-world strategies that I can implement immediately.
As a result, I’m more consistent and actually enjoy business development. I now realize that I’d been sidelining myself assuming that I didn’t have time for proper business development. And that small habits can create big changes.
Frequently Asked Questions
I'm busy; how big is the time commitment?
I’m known for my bluntness, so here goes…You make time for the things you care about.
What do you truly want? If building a profitable, fulfilling practice is top of the list, you won’t ever have it if you don’t first make the time for building it (whether it’s through ELEVATE or something else).
The more time you put in the more you’ll get out of your investment.
But please note: you’ll be building the foundational skills and habits you need that will save you time and energy in the future. And have you considered how much time you DO need (we tend to assume it will take more time than necessary)?
Group mastermind meetings last about 90 minutes each. And you choose how much time outside of that to put into client development (which will vary based on your strategies, circumstances and goals).
But note: we’ll narrow your strategies to just 1 or 2 based on your strengths + personality. This will simplify your efforts, save you time and make it more fun.
Why a 6-month commitment?
Making big changes (to your habits, your life and your practice) don’t just happen overnight. This is the minimum time needed to create habits and start seeing real results from your efforts. In all honesty, it could be longer (12 months).
What guarantees can you make?
The truth is that there’s no magic bullet. Your results are dependent on the work you put in.
While I can’t guarantee specific results, what I can promise is that I’m 100% committed to you and will always bring my best to our coaching.
But know that the framework works. Not only has it worked for past mastermind members but it has worked for my 1:1 business clients too (who pay $7,500+ to work with me).
Is your business where you want it to be? Do you have a clear roadmap for how to get it to where you want it? Are you making the money you want? Do you feel comfortable and confident when marketing, networking and selling?
If the answer is “no” to any/all of the above, ask whether you can afford NOT to join.
I’d rather put my money on a proven coach and attorney who built a $2.5MM+ business of her own and helps her clients do the same using a proven framework vs. hoping “IT” happens on its own soon.
I'm not sure whether I'm ready for this. How do I know?
I understand how this feels (as I’ve been there several times). Don’t confuse discomfort with not being ready.
Building your own business is uncomfortable because it’s vulnerable. Yet it’s worth it. See all the testimonials on this page for proof.
And yes, it’s hard work. But it’s also hard work to not have:
- Your own book of business (needing to rely on others to give you work) OR
- Enough clients/workflow to support your team and/or lifestyle without worry.
Your mind doesn’t like work (or change). And so, it wants to convince you that it’s easier to keep going as-is without giving much thought to the hard work involved in that.
Get clear around the hard work of going along as-is so you can ask yourself which “hard” you prefer (and know for certain it’s the right answer).
Know that if you:
- Are a partner/shareholder in a law firm or owner of your own firm wanting business growth, or
- Are a senior or of counsel attorney wanting to show you can bring in your own business & be promoted to partnership,
ELEVATE was designed specifically for you.
Maybe it's best to do more on my own first (and join next year)?
I know that voice inside your head is telling you it’s ridiculous to need help. It doesn’t like admitting you need help. And it also doesn’t like change, so is trying to convince you to stay static.
Thinking isn’t doing. The mastermind is built to help you take regular intentional action so you actually achieve the things you want in your business.
And question whether you’ve been trying to do this on your own already (maybe it is time to get some help instead of waiting another year).
How do Mastermind meetings work? What if I have to miss a few?
I’ve been there, so understand how hard it is to commit to regular meetings. Clients spring new emergencies on you daily. But I do expect you to show up to 90% of your mastermind meetings (and to let me know well ahead of time if you cannot make one).
Masterminds work incredibly well so long as all members attend regularly. We’ll set up a regular time/date that works for everyone at the outset so that you can block off that time and guard it as if your practice depends upon it (because it does).
What's your refund policy?
You’re committing to serve the other members of your group. This also affects how many spots are available. For these reasons, there are no refunds for ELEVATE once you’ve joined (other than if I cancel).
No one has ever requested a refund and I don’t expect you to. That’s why we must chat first. It will allow:
- Me to adequately determine whether (and how) I can help you,
- You to get your questions answered, and
- Both of us to determine whether this would be a fit.
Is this right for me if I'm not sure I want to stay in private practice?
If you’re at the point where you’re not sure that you want to stay in private practice (or even the legal profession) or are too burned out to know what you want, the Mastermind IS NOT a fit.
What is a fit?
Inside-Out Success Coaching. Go here for more about Inside-Out Success Coaching.
What about confidentiality (especially if my firm pays)?
I take my clients’ privacy and confidentiality seriously, and am subject to the ICF Code of Ethics (which can be found here).
Before we begin working together, we’ll sign a coaching agreement that contains specific provisions around confidentiality (that will apply to our arrangement regardless of who pays).
Still have unanswered questions? Email me at heather@heathermoulder.com.