Elevate
Lawyer Business Development Mastermind
A 6-month group mastermind for partners/shareholders & of counsel/senior attorneys
Double your impact—without doubling your hours.
Join a proven mastermind designed to help lawyers build a profitable, sustainable practice—working smarter, not harder.
✓ High-trust peer support.
✓ Structured accountability.
✓ Expert coaching (from a lawyer who has been there).
led by Lawyer Business Coach
Heather Moulder, J.D.
Serving clients at & worked with:
“
What I was able to accomplish through the mastermind far exceeded my expectations, increasing my book by more than $200,000 while pivoting toward a new direction.
Coming into the mastermind, I wanted an “outsider” perspective and hoped to find better focus and accountability with respect to my professional development. Heather and my group encouraged me to explore a radical direction change and supported me to follow through. I was surprised by how much candor and honest reflection were involved in the group. This level of trust proved to be a critical element of my success.
Jim Chester
Partner | Klemchuk LLP
“
Thanks to the Mastermind, business has increased by 100% and I was able to hire contractors (many of whom have converted to employees) to meet my business needs.
The ability to brainstorm potential solutions to challenges and get feedback from peers with different perspectives was invaluable.
Heather is incredibly insightful and goes above and beyond. She reviewed my strategic plan and website messaging, then provided concrete examples of how I could modify messaging to be more effective. What I value most about Heather is her willingness to provide specific, tailored guidance based on her extensive experience on how to achieve your next steps.
Elena Villaseñor Sullivan
Founder & Principal Attorney | Endereza Law
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I am on track to almost triple originations from last year. My business development confidence has never been higher.
Thanks to the Mastermind, I was also able to achieve my biggest goal: relocating to launch a new law firm office in a new state and city. Heather talked me through it, giving me the confidence to approach our managing partner about making the transition.
Heather is direct and specific in the best way possible. She is never rude, yet tells you what you need to hear about what you are avoiding, ignoring, or otherwise not addressing. Most importantly, she follows feedback up with actionable ideas and thoughts on next steps. I especially appreciate that her insight includes firm politics, succession planning, and how to make the practice manageable.
Leslie B. Hartnett
Partner | FordHarrison LLP
You Create Excellent Results For Your Clients
And yet you can’t help but wonder why you’ve worked so hard for this.
→ Feeling trapped in a feast-or-famine cycle (stressing over too much and too little work, then how to collect).
→ Knowing you need to spend more time to build your practice (but how can you possibly find the time?).
→ Wondering what you’re missing (as you watch other lawyers, some of whom aren’t the best technical lawyers, build their book and their teams).
→ Not understanding why others see you as a role model (you’re not sure whether to laugh or cry – you’re mostly winging it).
→ Feeling overwhelmed by all the things you could be doing (unsure which ones you should be focusing on now).
→ Secretly worried that you might not be cut out for the business of law (it’s not like law school taugh marketing, leadership or business growth strategies).
You know it takes more than great lawyering skills to build and sustain a successful practice.
But with only so many hours in the day – and too many hats to wear – where do you start?
Yes, you want a big book of business. Yes, you want to make more money. And yes, you want to make a bigger impact.
But you don’t want to sacrifice every waking hour to do it. And while everyone thinks you have it all together, you often feel like a chicken running around with its head cut off.
What if you could reimagine business development?
How much time would you save if you had a strategic plan, tailored to your strengths + personality (proven to generate real results)? What if “making the ask” felt natural? What if you actually enjoyed business development?
Introducing ELEVATE
A limited availability mastermind tailored to you and your law practice.
You’ve been following the work-hard-push-more playbook, which seemed to work… Until it didn’t. Worse, it’s now working against you because:
- Doubling your workload won’t double your results.
- Working hard on the wrong things just leads to burnout.
- Emulating others’ tactics won’t bring you success.
Did you know that once you exceed 55 working hours per week, creativity and strategic thinking decline? [That’s hours worked, not billed].
It’s time for a different playbook. One that will help you grow your practice your way (without sacrificing you in the process).
A Strategic Approach
Instead of trying to serve everyone and implement every client development strategy out there, build a values-based practice & use strengths-based strategies that fit your unique personality, needs, and goals.
Intentional Action
Real, measurable results don’t come from doing more. They come from taking the right action – strategic, aligned, and designed to help you course-correct as needed.
Guided Accountability & Support
Accountability. Expert coaching. A community of trusted peers. This is your fast-forward button – helping you stay focused and motivated to consistently taking action.
The most important piece to this playbook? Support.
Attorneys consistently report feeling isolated, saying they want more structured support and accountability. That is why ELEVATE is designed to give you:
✓ Personalized guidance from an experienced lawyer & trained coach.
✓ Brainstorming & strategy sessions with peers on a similar journey.
✓ Guided support and accountability (motivating you to act).
“
This experience, for the first time in my career, has shifted my mentality to treat my law practice as a business.
The group is one of the best things about the mastermind. Having a group of peers to connect with, receive support from, and act as a sounding board gave me structured accountability. Heather and my fellow Mastermind members were like gym buddies for my business. And Heather is amazing at identifying core issues and offering specific, concrete advice for solving them.
Thanks to the mastermind, I expanded my referral network, built a bench of attorneys to support overflow work and am more confident as a business owner and marketer. I now actively market on LinkedIn and took the plunge to hire support staff for my growing practice.
Lauren Handel
Owner & Principal Attorney, Handel Food Law LLC
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The mastermind was a 10/10. I had the best year of my career – both in dollars/cents as well as intangibles.
Heather always brings her A-game, accepting you where you are and helping you set a realistic path towards success. I especially like when she gives examples of how things could look in a pitch or email. She breaks down concepts and simplifies them so you get it, to the point where you wonder, “Why didn’t I do this earlier?”
Thanks to my work with Heather and this group, I exceeded my financial goals. The process of talking with others also helped me better understand my strengths and how to leverage them with clients and within other settings.
If you are motivated, have clear goals, and want a buddy system for staying accountable, this is your place.
Amanda Cottrell
Partner, Sheppard Mullin
“
This experience has shown me an entirely new side to the practice of law. Heather’s insights, based on her experience, were truly invaluable.
I came into the mastermind looking to develop a strategic business development plan and receive support from like-minded attorneys. The mastermind helped me get clarity around my target practice areas and bring in more cases than ever before.
This program is a great opportunity for any attorney wanting to get serious about business development. Working with Heather and learning from fellow mastermind members was eye-opening.
Carson Phillips-Spotts
Attorney | Schroeter Goldmark & Bender
The details
Here’s What To Expect
Proprietary Business Development Assessment
According to clients, this assessment is key to uncovering the exact right strategies for simplifying your business growth plan, leveraging your strengths, and staying consistent with your BD efforts.
Kickoff 90-Minute Strategy Session With Heather
In this deep-dive, individual strategy session, we will: (1) clarify your long-term business vision, (2) set your mastermind goals, and (3) create a strategic business development plan that’s tailored specifically to your goals, strengths, and personality.
Group Masterminding, Connection & Support
Meet regularly with your group (2x/month for 6 months). These sessions are your lifeline for strategic support, focused accountability, and creative brainstorming (and what will keep you from overthinking or getting stuck in self-doubt).
Bonus Individualized Support
Breakthroughs & questions don’t come according to a set schedule, which is why you get three individual coaching sessions with Heather (for use during our 6 months together) and email access to Heather (for questions in between meetings).
Your Investment: $4,500
What Elevating Your Strategy & Law Practice Will Do For You
Real results from past mastermind members.
Simplify
Simplify your strategies to make client development more effective and enjoyable.
Sell Confidently
Learn how, and when, to confidently “make the ask” naturally and effectively.
Feel Supported
Get support from attorneys on a similar journey and an expert who has been there.
Save Time
Implement processes + systems to give yourself back time (for true priorities).
Improve Strategy
Stop the scattered approach & instead know your ROI (and where to tweak, when).
Master Your Practice
Understand how, and feel confident about your ability, to run your law practice.
“
Heather will push you but in a way that doesn’t feel like a drill sergeant. Instead, she motivates you to take small, actionable steps immediately and build from there.
I joined the mastermind to lay the foundation for business development in my first year as a partner. The Mastermind helped me get over my hesitation about reaching out to people. I’ve had so many 1:1 meetings and follow-up conversations thanks to the nudge from Heather and my mastermind group. Before joining, I was hesitant to talk about my role as a litigator on LinkedIn, having built a brand around lawyer well-being. Heather helped me come up with litigation stories I could share, which built momentum to come up with ideas of my own.
Words are insufficient to describe what I got out of the Mastermind. It exceeded my expectations on all fronts and has been one of the most impactful experiences of my career to date.
Emily Logan Stedman
Partner | Husch Blackwell LLP
“
Thanks to the Mastermind, I have the confidence to “make the ask”. I’d always been cautious about transitioning conversations from social to business. Heather and the Mastermind changed that.
This experience gave me valuable insight into how to better lead junior associates and more effectively communicate with colleagues.
Heather’s practical strategies and tools are drawn from her own experience, yet also tailored to your personality, circumstances, and desired goals. She combines the best of personal and practical approaches when coaching and mentoring.
Elana B. Araj
Shareholder | Greenberg Traurig
“
The mastermind gave me space to think about business development objectively, without preconceived notions and assumptions based upon what I ‘think’ I know about my practice and my competition.
When I joined the Mastermind, I was becoming overwhelmed (and not feeling confident) about my business development activities and pipeline. I wanted strategic advice and to improve my business development mindset. Thanks to the Mastermind, I built a sufficient business development pipeline that will enable me to meet my origination requirements in Q1 of the next billable year.
It’s impactful to have business development discussions with attorneys who are outside your firm and, in my case, outside my practice area and market. I loved the supportive nature of our group and having dedicated time to strategize outside of the constraints of my firm. Heather did a masterful job of guiding us and providing structure, feedback, and accountability.
Erin Nave
Of Counsel | Holland & Hart LLP
From Burnout to Fulfillment—Without Leaving the Law
After building my law practice from zero to $1MM (in less than two years), then growing it into a multi-million-dollar business, I knew I could help other lawyers do the same.
Hey there.
I’m Heather Moulder.
ATTORNEY. CANCER SURVIVOR. HOST OF THE LIFE & LAW PODCAST.
Here’s what I know about you…
You’ve been successful – at least on paper. Yet your practice still isn’t where you want it to be. You want more control, more revenue, and more impact (but how do you make that happen and actually enjoy the process?).
You’re driven and willing to put in the work. But too often, you feel like you’re spinning your wheels without a clear, strategic game plan.
You’re an amazing technical lawyer. Yet you’ve come to realize that being a great lawyer isn’t enough. It’s time to embrace that you’re more than a lawyer; You’re also a business owner.
January 2009… Staring at my dismal collection numbers from the previous year, I wondered if I’d meet even those numbers in the new year.
The small book of business that I’d made partner with the year before had been wiped out, thanks to the financial crisis. As a semi-introvert who doesn’t love putting herself out there, the idea of rebuilding from scratch (during a recession!) felt terrifying. Yet I knew that being a service partner, with no control over my practice, wasn’t going to cut it.
So, I built a law practice that aligned with my values and leveraged my strengths in my business development strategies. And it worked (beautifully). The best part is that the framework I used can be tailored to each individual. That is why it produces results for my clients now.
Real Clients. Real Success.
The Mastermind is the most beneficial thing I have done for my practice to date.
As a young shareholder, the idea of business development and growing my practice on my own was overwhelming. Before joining the Mastermind, I didn’t even have the confidence to make the ask (for a meeting or introduction) or send an email to a prospective client.
Heather doesn’t just provide a formulaic or generic “plan”, like many business development coaches, but instead takes the time to learn how you think, your strengths and weaknesses, and what you most need help with so as to tailor her advice to fit you and your needs. Then she dives deep to help you figure out what you’re feeling and how to channel that into positive action while also assisting with practical things (like how to respond to a request and working to put together a networking strategy for a specific event).
Thanks to the Mastermind, not only do I regularly reach out to prospective clients but I have learned how to make my networking communications more effective. This experience has given me more confidence than I ever would have thought possible.
Heather is incredible at creating a safe space for being heard without judgment.
I’ve worked with lots of coaches and consultants and can say that Heather is one of the best – especially for lawyers. She gets how we think and has experienced the ups and downs of being a lawyer. She also goes above and beyond for her clients. She doesn’t just facilitate but is an active contributor.
Through ELEVATE, I learned that it’s okay to be messy in order to keep moving forward. It’s so easy to be resistant to taking action due to uncertainty but the mastermind taught me that clarity comes from taking imperfect action.
Heather knows how to perfectly match the group to one another’s strengths and personalities.
I’ve been blown away by Heather’s insight into her clients’ personalities and what they need, when. Heather and the group have challenged me to do more but without overwhelm. I came to the Mastermind wanting to get a handle on the business of law, and have learned how to be a good business owner in a way that’s compassionate.
The #1 thing I’ve gotten out of the Mastermind is the knowledge – and confidence – to effectively communicate the value I bring to clients without feeling disingenuous or salesy. No more downplaying my successes. Instead, I own them and feel good about them.
Thanks to the mastermind, now have confidence in my ability to run a business.
I came into the mastermind struggling with how to grow my client base, manage clients and stay on top of the finance side of things all at once.
Presenting my ideas to the group – and the feedback I received – helped sharpen my ideas and bolstered my confidence. They reflected my strengths back to me, giving me insight into how my clients see me and how to be a more valuable asset to them. This experience helped me to exceed my revenue goal for the year.
Heather and my mastermind group were the perfect combination life raft to calm my mind and think strategically through the COVID shutdown.
The group especially helped give me perspective. I’ve always believed I needed to figure everything out on my own, but know now that’s not true.
The Mastermind sessions added the important dimension of both giving and receiving advice from other lawyers. That was truly valuable!
Thanks to this program, I feel more in control of my day-to-day activities. I’ve reprioritized what is currently important and have a clearer direction for building more of the work I enjoy doing.
When I joined the Mastermind, I felt overwhelmed by the different aspects of building my practice. I was looking for guidance on how to grow strategically, while carving out more time to focus on my current clients.
This experience has been a huge support over the last six months. I feel like I have a solid grasp on how to best spend my time, which is a big win.
Heather takes a highly individualized approach to business development that delivers.
Boastful self-promotion and heavy-handed sales tactics are not my style. I came to Heather, who was highly recommended by a colleague, seeking to identify my most effective, strengths-based client development strategies and increase my origination numbers.
Working with Heather, I increased my business by close to 30% in one year (and have continued to grow from there). My only regret is not working with Heather sooner.
I’m finally in control of my practice, doing more of what I love to do (which doesn’t even feel like work)!
Heather’s cut-to-the-chase, no nonsense approach plus the support of my mastermind group helped me quickly get to the root of why I was struggling (not just address symptoms) and act on my outside-of-the-box ideas.
The business development intimidation factor that had been holding me back has been eliminated.
Business development is no longer an ambiguous concept or theory, but consists of real-world strategies that I can implement immediately.
As a result, I’m more consistent and actually enjoy business development. I now realize that I’d been sidelining myself assuming that I didn’t have time for proper business development. And that small habits can create big changes.
Frequently Asked Questions
I'm busy; how big is the time commitment?
I’m known for my bluntness, so here goes…You make time for the things you care about.
What do you truly want? If building a profitable, fulfilling practice is top of the list, you won’t ever have it if you don’t first make the time for building it (whether it’s through ELEVATE or something else).
The more time you put in the more you’ll get out of your investment.
But please note: you’ll be building the foundational skills and habits you need that will save you time and energy in the future. And have you considered how much time you DO need (we tend to assume it will take more time than necessary)?
Group mastermind meetings last about 90 minutes each. And you choose how much time outside of that to put into client development (which will vary based on your strategies, circumstances and goals).
But note: we’ll narrow your strategies to just 1 or 2 based on your strengths + personality. This will simplify your efforts, save you time and make it more fun.
Why a 6-month commitment?
Making big changes (to your habits, your life and your practice) don’t just happen overnight. This is the minimum time needed to create habits and start seeing real results from your efforts. In all honesty, it could be longer (12 months).
What guarantees can you make?
The truth is that there’s no magic bullet. Your results are dependent on the work you put in.
While I can’t guarantee specific results, what I can promise is that I’m 100% committed to you and will always bring my best to our coaching.
But know that the framework works. Not only has it worked for past mastermind members but it has worked for my 1:1 business clients too (who pay $7,500+ to work with me).
Is your business where you want it to be? Do you have a clear roadmap for how to get it to where you want it? Are you making the money you want? Do you feel comfortable and confident when marketing, networking and selling?
If the answer is “no” to any/all of the above, ask whether you can afford NOT to join.
I’d rather put my money on a proven coach and attorney who built a $2.5MM+ business of her own and helps her clients do the same using a proven framework vs. hoping “IT” happens on its own soon.
I'm not sure whether I'm ready for this. How do I know?
I understand how this feels (as I’ve been there several times). Don’t confuse discomfort with not being ready.
Building your own business is uncomfortable because it’s vulnerable. Yet it’s worth it. See all the testimonials on this page for proof.
And yes, it’s hard work. But it’s also hard work to not have:
- Your own book of business (needing to rely on others to give you work) OR
- Enough clients/workflow to support your team and/or lifestyle without worry.
Your mind doesn’t like work (or change). And so, it wants to convince you that it’s easier to keep going as-is without giving much thought to the hard work involved in that.
Get clear around the hard work of going along as-is so you can ask yourself which “hard” you prefer (and know for certain it’s the right answer).
Know that if you:
- Are a partner/shareholder in a law firm or owner of your own firm wanting business growth, or
- Are a senior or of counsel attorney wanting to show you can bring in your own business & be promoted to partnership,
ELEVATE was designed specifically for you.
Maybe it's best to do more on my own first (and join next year)?
I know that voice inside your head is telling you it’s ridiculous to need help. It doesn’t like admitting you need help. And it also doesn’t like change, so is trying to convince you to stay static.
Thinking isn’t doing. The mastermind is built to help you take regular intentional action so you actually achieve the things you want in your business.
And question whether you’ve been trying to do this on your own already (maybe it is time to get some help instead of waiting another year).
How do Mastermind meetings work? What if I have to miss a few?
I’ve been there, so understand how hard it is to commit to regular meetings. Clients spring new emergencies on you daily. But I do expect you to show up to 90% of your mastermind meetings (and to let me know well ahead of time if you cannot make one).
Masterminds work incredibly well so long as all members attend regularly. We’ll set up a regular time/date that works for everyone at the outset so that you can block off that time and guard it as if your practice depends upon it (because it does).
What's your refund policy?
You’re committing to serve the other members of your group. This also affects how many spots are available. For these reasons, there are no refunds for ELEVATE once you’ve joined (other than if I cancel).
No one has ever requested a refund and I don’t expect you to. That’s why we must chat first. It will allow:
- Me to adequately determine whether (and how) I can help you,
- You to get your questions answered, and
- Both of us to determine whether this would be a fit.
Is this right for me if I'm not sure I want to stay in private practice?
If you’re at the point where you’re not sure that you want to stay in private practice (or even the legal profession) or are too burned out to know what you want, the Mastermind IS NOT a fit.
What is a fit?
Inside-Out Success Coaching. Go here for more about Inside-Out Success Coaching.
What about confidentiality (especially if my firm pays)?
I take my clients’ privacy and confidentiality seriously, and am subject to the ICF Code of Ethics (which can be found here).
Before we begin working together, we’ll sign a coaching agreement that contains specific provisions around confidentiality (that will apply to our arrangement regardless of who pays).
Ready to build your law practice on your terms?