Grow the legal practice you actually want inside of…
…without your professional life taking over your personal life or using pushy sales tactics (no matter how introverted you are).
[See the testimonials]
A 6-Month Business Mastermind Exclusively Designed For Partners, Shareholder & Of Counsel Ready To Elevate Your Leadership, Revenues & Income (Not Stress Levels)
With Lawyer Success Coach (And 18+ Year Lawyer)
NEXT ROUND BEGINS WINTER 2021/2022
Now Taking Applications
IT’S ABOUT RESULTS…
Not only did I achieve my goal of increasing my business by $200,000 (especially impressive given the COVID shutdown) but my mastermind group helped me evaluate whether I wanted to start a new side business and supported me to follow through.
The trust that quickly developed among the group was a critical element of the Mastermind.
If you’re ready to do the work to get to the next level, join the Mastermind. It’ll help you get there without losing yourself in the process.
If you could increase clients and revenues by growing the practice you want
(using just a couple of simple strategies you actually enjoy)
and have a more balanced lifestyle
…Would you give yourself that chance?
Or would you keep on. . .
🚫 With a scattershot business development approach that’s barely moving the needle (and worse, isn’t growing the business you want).
🚫 Going to networking events with little to show for it (other than all those business cards collecting dust inside your desk drawer).
🚫 Frustrated about how hard you’re working for other people’s clients (secretly worried that one day your firm will decide that being a great service partner isn’t good enough).
🚫 Getting upset with yourself because work you didn’t ask for (but could have) was sent to a rival firm.
🚫 Wondering whether it’s really possible to have a thriving book of business without it taking over your personal life (you’re already just barely squeezing “life” in).
Then I’ve got good news…
You CAN grow a thriving law practice that’s balanced with a real life.
And you don’t have to be a natural-born salesman (you can even sell naturally as an introvert).
You just don’t have a strategic plan that utilizes your unique strengths and sales personality.
inside of the Elevate business mastermind. . .
you’ll uncover how to create a simple strategic business plan + take consistent action on that plan (including selling in a way that feels 100% you) so that you can grow your practice without your professional life overtaking your personal life.
I knew that I could help other lawyers hit $2.5MM if I could do it navigating my way through bed rest & breast cancer.
Hey there, I’m Heather Moulder.
Attorney. Cancer Survivor. Host of the Life & Law Podcast.
Here’s what I know about you…
You get your clients the results they want (and more!), but being an ah-mazing lawyer has very little to do with elevating your practice.
The fact is this: Lawyers aren’t just legal advisors. You’re expected to fill a lot of roles law school never mentioned, such as: marketer, salesman, leader, business strategist and so on.
This is something most attorneys don’t embrace unless forced to (like I was)…
…January 2009, staring at my dismal collection numbers for the prior year, I worried I couldn’t even meet THOSE in the new one.
The small(ish) book of business I’d had when being promoted to partner the prior year had been *poof* wiped out by the 2008 financial crisis. That’s when I accepted my role as a business owner.
As a semi-introvert who doesn’t love to put herself out there, the thought of building new relationships, pivoting my practice and rebuilding from scratch was terrifying. And so. . .
I simplified my business plan, utilized my strengths, and prioritized consistency. And tested softer sales techniques that felt good to me (none of that “you need to send me business” pushiness).
Within 2 years, my origination revenues hit $1MM.
[Which I grew to over $2.5MM – even while navigating maternity leave (and bed rest!) for my 2nd child and an 8-month battle with an aggressive breast cancer).
IT’S ABOUT STRATEGY…
I’ve always believed I needed to figure everything out on my own, but learned through the mastermind that’s not true.
Heather and the mastermind group were the perfect life raft amid the COVID shutdown that calmed my mind and enabled me to think more strategically. They gave me the fresh perspective that I needed.
If you want strategic legal career advice and accountability, join the mastermind.
4 Reasons To Elevate
YOUR BUSINESS DEVELOPMENT STRATEGY
1. Do Less, Achieve More.
Stop the scattered approach to client development (that wastes your time) and instead take action on just a couple of strategies that leverage your strengths. This will make client development enjoyable (which means consistency and more success).
3. Create Real Balance.
You can build a successful practice without sacrificing your personal life. But not alone. A critical element to success is having a good support system – people who will keep you focused on what’s important and accountable to taking consistent action.
2. Sell With Confidence.
Selling isn’t one-size-fits-all (and nagging people to send you work isn’t as successful as the partner down the hall would have you believe). Uncover your unique sales personality to sell in a way that’s authentic, feels good and (most importantly) works.
4. Fulfill Your Potential.
Great leaders are open to fresh perspectives and allow for honest reflection, which is what a mastermind is all about. The group brainstorming and support will give you the edge you need to become a more bold leader and make a more meaningful impact.
IT’S ABOUT FEELING REENERGIZED. . .
I used to feel overwhelmed by my workload and the pressure to build more business. Working with Heather enabled me to simplify things and let go of the (mostly self-imposed) pressure to build business.
And it gave me space to think out loud without fear of judgment while also challenging me to rethink (and then refocus on) what’s most important. This has been invaluable. I increased my book of business by $100,000 and am maximizing my effectiveness as a manager and leader.
Work with Heather if you want to be reenergized professionally while growing your business.
Elevate Your Practice, Leadership & Revenues
(Not Your Stress Levels)
WHAT’S INCLUDED INSIDE ELEVATE ATTORNEY MASTERMIND
Pre-Meeting Business Development Assessment
My clients rave about the deep insights this assessment unlocks that transforms the business development hustle-and-grind into something that’s enjoyable (and easy to stay consistent with). This gives me background information for customizing your strategic plan (and to tailor coaching to fit your needs, strengths and personality).
1-To-1 Kickoff Strategy Session
In this 90-minute strategy session, we’ll dive deep into your business to uncover what YOU want (including the things you don’t dare say out loud) and how to leverage your business development strengths. You’ll leave with goals that create maximum impact + a strategic plan of action that’s tailored to leverage your strengths so that you can more easily meet your goals.
Twice Per Month Mastermind Meetings
Meet twice per month with your mastermind group (who will quickly become your go-to for support, advice and accountability). Mastermind members are specially curated to complement one another’s personality, needs, strengths and goals.
AND EVEN BETTER, YOU ALSO GET…
1-to-1 Instant Laser Coaching
Breakthroughs don’t come according to a set schedule. And emergencies come up (that you’d love to run by an expert who’s been in your shoes).
That’s why I’m offering twice per month laser coaching, available within 48 business hours of your request.
These quick calls are your lifeline to swiftly uncovering the right answer for you and your practice (and not getting stuck in self-doubt and second-guessing).
PLUS THESE BONUSES:
Bonus #1: Customized Step-By-Step Guidance
You’ll receive a brief monthly audio training that’s custom-designed to your needs. This will give you structure that’s tailored to what YOU need at the moment so that you always know what to be doing, when (and don’t get stuck spinning your wheels).
Bonus #2: (Almost) Instant Access
Sometimes you just need to get a quick question answered, want to celebrate or desire a bit of encouragement (before going into a sales pitch) without having to get on the phone. Which is why you’ll have access to me during business hours for just-in-time email coaching. Ask any question, and I’ll get back to you within 24 business hours.
Bonus #3: Immediate Access To Success Mindset Mastery Trainings
Tap into my library of online success mindset workshops to learn how to master your inner critic and release fear, worry and self-doubt so that you can confidently speak out (within your firm and industry) and be the leader you’re meant to be.
If (like me) you need to see a linear path of EXACTLY how this works…
We’ll clarify your business goals and create your strategy based on what you do best & enjoy. You’ll ditch all the extraneous stuff, streamlining everything into a simple plan (that works).
With the support of your coach and mastermind group, you’ll take consistent action on your plan. Each meeting you’ll report your progress, brainstorm ideas and adjust as needed.
Most people fall short not because they don’t know what to do, but because they get distracted and aren’t consistent. The group will keep you laser-focused and on track to meet your goals.
IT’S ABOUT COMMUNITY AND SUPPORT. . .
Through the Mastermind, I discovered that I’d been sidelining myself assuming that I didn’t have time for proper business development. And that small habits can create big changes.
The intimidation factor that had been holding me back has been eliminated. By learning how to align my business development methods to my personality, I’m able to be consistent and actually enjoy it.
The group setting was, hands down, the BEST thing about the Mastermind. Working through challenges in a collective problem-solving format was truly invaluable. You will be challenged. But you will have the support of the group and will see real results if you put the work in.
I recommend the Mastermind to any lawyer that wants to maximize long-term business development, especially those that want a better balance between long-term growth and current work.
My individual business clients pay a minimum of $5,000 to work with me (for just 6 months).
Within Elevate you’ll get 7 months of my attention (the first month to customize your business development plan + 6 months of masterminding/coaching). And you’ll also get fellow rockstar mastermind members to collaborate with, receive support + guidance from, and challenge you to be your absolute best.
For an investment of $3,500.
Ready To Build The Practice You Want (Without Compromising Your Values Or Personal Life)?
STOP WITH THE RANDOM ACTS OF MARKETING, HOPING SOMETHING WILL EVENTUALLY STICK
Get The Personalized Support, Tailored Strategies & Expert Guidance You Deserve…
[Spots are limited and participants are hand-picked for a perfect fit, so. . . don’t wait, book your call NOW.]
It’s About Transformation…
I’m doing more of what I love to do, which doesn’t even feel like work.
Before joining the Mastermind, I was struggling to figure out how to find my place. I’m a labor and employment lawyer with a skill set that puts me directly in competition with HR consultants (who charge less). I wanted a hybrid path of advising more (and not litigating so much) but had no idea how to make that work.
Heather’s cut-to-the-chase, no nonsense approach plus the support of my amazing group helped me quickly get to the root of why I was struggling (and not just address symptoms) and to act on my outside-of-the-box ideas.
The brainstorming and support that I got from my group was key. Heather is brilliant at putting the right people together!
I absolutely recommend the mastermind to anyone who wants a dose of “real” from a group of trusted peers who actually understand what you’re going through. Come in with an open mind and be prepared to be introspective (and tackle your mindset) and it WILL work.
Got Questions? Here are the answers to the most common questions attorneys have before saying “I’m in!” to Elevate:
What's the Time Commitment (I'm Already So Busy)?
We’ll meet twice per month for 90 minutes (plus hold an initial 1:1 90-minute strategy session). But there WILL be more to it than that. Because your practice won’t grow by itself.
As with most things, the more you put in the more you’ll get out of your investment. And note: you’ll also be building foundational blocks that will save you time in the future + won’t waste time overthinking or practicing random acts of marketing (that go nowhere).
The good news is that, once you build your foundation, client development need not be time intensive. I recommend investing 1-2 hours per week into client development. Past participants have blocked this time off in one large weekly chunk or sprinkled it out throughout the week in smaller batches (we’ll work together to figure out what works best for you).
Do I Need To Attend Every Mastermind Meeting? What If Something Comes Up?
I’ve been there, so understand how hard it is to commit to regular meetings. Clients spring new emergencies on you daily. But I do expect you to show up to 90% of our meetings (and to let me know well ahead of time if you cannot make one).
Masterminds work incredibly well so long as all members attend regularly. We’ll set up a regular time/date that works for everyone at the outset so that you can block off that time and guard it as if your practice depends upon it (because it does).
What's The Process For How This Works?
After talking, if we both determine to move forward, you’ll receive an invoice and coaching contract. Once you’ve paid and signed your contract, we’ll get started with the Business Development & Marketing Assessment and schedule your 1:1 Kick-Off Strategy Session.
Based on your assessment and the strategy session, we’ll clarify your business goals and craft your unique business development plan.
Thereafter, you’ll meet online (via Zoom) with your mastermind group twice per month on a regular schedule agreed to by the group.
The format of each mastermind session will allow for each member to bring one specific issue to brainstorm and get help around. That’s where you’ll receive help, support and accountability (and will also give the same to everyone else).
As you progress, you can reach out to me for email coaching (as needed) and schedule your 2 laser coaching calls per month (also, as needed).
What Results Can I Expect?
While I can’t guarantee specific results, I’m 100% committed to you and will always bring my best to our coaching and mastermind sessions.
The truth is that there’s no magic bullet. Your results are dependent on your willingness to be 100% open and honest, and the work you put in
That being said, most clients begin to experience real results quickly (after all, the Kick-Off Strategy Session will help you clarify what you want + how to make it happen in a way you’ve never had before). It’s also not uncommon to experience big changes after only a couple of mastermind meetings.
Why is this a minimum 6-month commitment?
Business development doesn’t happen overnight. And you don’t just create new habits within a few weeks (or even month).
You need time to dig in, learn and pivot. That’s what this time frame allows for.
What's Your Refund Policy?
When you join Elevate, you’re committing to involve yourself full-out. And that means that you’re not just committing to serve yourself but to serve the other members of your group. This also affects how many spots are available.
For these reasons, there are no refunds (other than if I cancel, as set forth in your coaching agreement).
This is why there’s an application process that includes a 1:1 chat to determine whether you’re a fit for Elevate. If you have questions about whether Elevate is right for you, reach out to me at firstname.lastname@example.org.
What About Confidentiality (Especially If My Employer Pays)?
I take my clients’ privacy and confidentiality seriously, and am subject to the ICF Code of Ethics (which can be found here).
Before we begin working together, we’ll sign a coaching agreement that contains specific provisions around confidentiality (that will apply to our arrangement regardless of who pays).
Make No Mistake:
You chose this profession for a reason. There was a deep purpose (dare I say, passion) behind it. Because you wanted to make a meaningful impact.
And to make that impact? Simplify (in a very strategic way). Because you’re not your best when stressed and exhausted. And balance is necessary for you to BE well.
You’ll achieve more (of what you want) while doing less by tailoring your strategies and sales to your unique strengths and personality.
Simplifying your business development efforts based on your strengths might not sound exciting but they’re the ONLY reliable way to consistently grow your practice without your professional life taking over your personal life (which, to me, DOES sound exciting).
Which leaves you with 3 choices. . .
(1) Continue with a scattershot, shotgun approach that cobbles together the varying strategies of your peers, hoping one will finally lead to a growing practice with clients that are a good fit (before you collapse from exhaustion).
(2) Invest a ton of time to once-and-for-all figure it out on your own, risking that you’ll get stuck in common business development pitfalls (that waste time + money).
(3) Follow a simple, proven system while getting the support you need to avoid common traps so that you can grow your book of business consistently while knowing what to say + do every step of the way and creating a MORE balanced lifestyle.
If you want to elevate your revenues, leadership and impact within the next 6 months, and #3 is calling out to you. . .
…then I’d be thrilled to help get to that next level (and beyond) with confidence, grace and ease.
I can’t wait to celebrate your skyrocketing success + impact with you.
ELEVATE YOUR PRACTICE WITH SIMPLICITY AND EASE
No More Guessing As To Which Random Acts Of Marketing Might Work
GET THE PERSONALIZED SUPPORT, TAILORED STRATEGIES & EXPERT GUIDANCE YOU DESERVE
[Participants are hand-picked and spots are limited.]